4 Effective Ways to Boost Your Product Online: (Marketing Tactics for 2021)

4 min readSep 3, 2021
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“A leader should incentivize, but not with money. You give trust, respect, appreciation, and correct, heartfelt advice.” — Jack Ma

As the world is becoming digitalized day by day, the ratio of online businesses has increased ever since. If you already have an online business but, having a problem generating sales? Worry not, we have got your back. Word of mouth marketing is never enough to convince your potential buyers. You have to look for ways to make your product go viral.

Promoting a product is easy if you have a good marketing strategy. But, before applying these strategies, You need to understand your target audience and how your products are suitable for them. So let’s move onto the 4 strategies that will help you boost your product online.

Make A Digital Presence:

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If you want to promote your product online, then you must create your digital presence. You can make an E-commerce website and use paid advertisements on Google to increase the selling point of your product. Or you can use the power of social media.

Almost everyone uses social platforms these days. The most useful social networks are Facebook, Instagram, and LinkedIn. Utilizing these online communities efficiently will help you in putting your product on the map.

Use Facebook:

Facebook has become a business giant now. Create your FB page and post content about your products, tell people about how your products are beneficial for them.


Instagram is a great platform for sharing images. Incorporate attractive captions and trending #hashtags to make your product viral.


Although LinkedIn is a different platform than FB and Instagram, it has a huge audience. Publish content on your LinkedIn profile that caters to the interests of your target audience. Make connections to increase your business visibility.

Content Marketing for Your Product:

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Content marketing helps to create content that suits your audience’s needs. A 2019 survey by the Statista Research Department, suggested that good content helps to increase traffic and generate sales.

As Bill Gates said,

“Content is king”.

Make good use of content marketing by educating your customers about your product. Tell them the features and benefits your product will offer to them. Build your audience’s trust by keeping connected with our audience. Quality content is crucial in increasing your business’s visibility.

Retain Customers By Providing Quality:

Once you get customers buying your products, you have to retain them by providing fine quality products. Make a transparent relationship with your customers. Involve them in your business by taking suggestions from them for product improvement.

According to a study conducted by Oxford Academic, good customer relationship management increases customer loyalty. Once your customers start trusting you, they will become your brand ambassadors. They will not be happy to give you good reviews but will gladly suggest your products to others.

Take Good Photographs of Your Product:

Many businesses fail because they do not focus on good photography. People usually notice the pictures first. Make sure to take attractive pictures of your product. There are higher chances of a consumer opting for the product which they have looked at.

So take good pictures of your product with multiple angles and good lighting. Make sure to write an engaging caption on your images. Good photography can work as a CTA for your customers. If you can afford it, hire a professional photographer.

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Bottom Line:

Running a successful online business is not a piece of cake, especially for a novice. It requires a lot of effort, time, and energy to start a business but it doesn’t end here. You have to apply these strategies across the board to promote your product.

Consistency is the key here. Don’t bank only on a single marketing strategy. If a marketing tactic doesn’t suit you, focus on another. Don’t lose hope. Keep working on making your product better than it already is.